Blondis™ New York began its journey in 2014. Professional, Luxury & Essential is the description of our Hair Care brand. Joseph Nasser the master colorist wanted to create richness to the hair by adding quality to the products in the hair industry. As blonde hair always needs more attention due to the common bleaching and coloring. Mr. Nasser decided to call his brand Blondis™ without taking any privilege from brunettes because our luxury products are great for every hair type and color.